Alex Kelham comments for Sportcal and Gambling Insider: UK's gambling companies agree to TV ad ban during live sports coverage 06 December 2018 Alex Kelham has commented for both Sportcal and Gambling Insider on the UK’s largest gambling companies agreeing to a voluntary ban on advertising during live television coverage of sport amid increasing concerns over the harmful effects of gambling.
Gambling advertising during sporting matches and related broadcasting should be seriously restricted if not banned, with restrictions similar to those for alcohol and smoking advertising to protect vulnerable groups from exposure to gambling inducements, dissociate sport from gambling, and restore the integrity of sporting codes.
Gambling advertising in the UK. The impact of gambling advertisements shown during sporting events is increasingly recognised by the international research community as an important public health issue for young people (1,2,3).Much of the research investigating the impact of gambling advertising on young people has been conducted in Canada and Australia, while there is still only a limited.
IGRG is committed to reviewing the Industry Code on a regular basis and it was recognised during our review last year that there had been a very significant increase in the amount of televised sport since 2007 and with it, the opportunity for TV betting advertising to proliferate. Against this background, it was felt that the gambling industry needed to respond positively and decisively to.
The industry has taken a number of voluntary measures on gambling advertising, including a whistle-to-whistle ban on adverts during live sport. In April 2020, the BGC announced that its members would voluntarily remove television and radio adverts for online slot, casino and bingo products during the Covid-19 lockdown.
A survey has found teenagers feel there are too many gambling adverts on television that make betting seem fun. You've read in the last 30 days. Subscribe now for unlimited access.
Calls to ban gambling adverts before watershed and during sport events A survey has found teenagers feel there are too many gambling adverts on television that make betting seem fun. Expand.
Sports betting advertising has proliferated, using a wide range of media and promotional techniques.Sport is now a marketing platform for sports betting operators, with concerns that this encourages gambling uptake, especially among youth and young adult males.Marketing is critical for sports betting operators to compensate for intense competition, limited price elasticity and.